My name is Tash, I am a brand-whore and I am not ashamed!
The only fake shit that’s good shit is bootleg high-end designer shit, especially the good ol’ double c’s. Whether it’s a pair of gigantic fake plastic neon Chanel logo earrings or a parody of a designer logo put on a street-wear t-shirt, my materialistic fantasy driven taste makes me think it’s dope when another underground street-wear brand does their take on the Chanel or LV logo or their own monogram design goodness.

Don’t get me wrong, if I had a disposable income and/or the ultimate sponsorship ala Lily Allen, I’d rock the real shit too… but no-one I know should be dropping this much money on materialistic goods unless they’re a fuckwit but all power to my lucky ladies who seem to hit the vintage, thrift store goldmines on the regular- but that’s another blog post. Anyway I’d rather spend my real money on the underground fly as brands by good, creative people and friends like Grand Scheme, MOB, Princess of the Posse and Creep Street.
I’ve been thinking alot about this brand-whore silliness lately while shopping for my soon to be- baby son. All the cute stuff I see is for baby girls and I obviously can’t push my Hello Kitty addiction on a lil’ dude and that Wiggles/ Thomas the tank engine shit is lame, Bonds stuff is boring [enough with the stars and stripes already!] so of course I’m already moulding my lil’ [b]-boy’s style with Nike, Adidas, Polo, Timberland and Country Road. Damn! Those brands in baby sizes are as expensive as adult’s so lucky for me, with e-bay and specialized baby markets I’m copping alot of stuff second hand- at a quarter of the price as I do with my own brand-name wares.
Am I a bad mother for buying this shit? Hell no! As long as I get it at a bargain price! Which proves my point, in total hip hop style you don’t have to be cashed up to have style or mad flava.
I suppose my love of brands goes with the hip hop aesthetic of new and old. Heavy colour co-ordination, big accessories, shiny new kicks and larger than life logos- all the while lookin’ expensive, sporty, resort-ee, shiny, bright and new.
Fly as fuck with wit, humour and an ‘I am somebody’ attitude.
A plain shirt or scarf just doesn’t do it for me!
I was stoked to discover this week a range of witty, rad t-shirts by a label from the states Premium Label. Couldn’t find much info on the makers of the brand- which is probably a good thing when you’re fucking with the big boys! All I can say is I want them all!








